The 'Backwards' YouTube Strategy That Actually Works

Stop making content the hard way

Author

Kacey Clarke
January 16, 2025

Happy Thursday!

Remember yesterday when I mentioned that one quick video could replace your other short content?

Here's the truth about YouTube that most "gurus" won't tell you:

You don't need fancy equipment. You don't need to post daily. You don't even really need to produce fancy edits.

What you DO need is a strategy that turns viewers into clients. Here's a framework I use with my clients:

  1. Identify the top 3 questions your ideal client asks before buying

  2. Create one in-depth video answering each question

  3. End each video with a clear next step (I'll share my favourite call-to-action formula next time)

The key? Focus on search terms that indicate buying intent.

Example: "How to choose a [your industry] provider" will bring more qualified leads than "basics of [your industry]"

Try this: Go to YouTube right now and type in your industry + "how to." Look at the auto-suggestions. Those are REAL questions your potential clients are asking right now.

More golden search strategies coming your way tomorrow...

Best, Kacey

P.S. Want me to analyse your industry's top-performing YouTube keywords?